Wellness Moved Fast This Week
#PooshWellnessClub at Coachella, Maria Sharapova's next move, and the latest news to catch you up
The Women's Supplement Worth Knowing. Tennis star Maria Sharapova and fashion designer Gabriela Hearst just invested in Amulet – a supplement brand built around one quietly radical idea: that women have only around 10 truly optimal days a month due to hormonal fluctuations, and that number can be improved. Its flagship Daily Cycle Support is a strawberry dragonfruit gummy that contains 3g of creatine monohydrate and 125mg of bioidentical lactoferrin (a key protein in colostrum), designed to support energy, iron, mood, strength, PMS relief, and cognitive performance. (WWD)
Wellness Takes Over Coachella. This weekend's festival has quietly become one of the biggest wellness marketing moments of the year. Kourtney Kardashian's Camp Poosh returned for its fourth year with cold plunges, infrared saunas, IV drips, Pilates classes, and a Lemme supplement lounge — all at a private desert estate. (@poosh)
The Weight Loss Pill Is Here. Eli Lilly’s Foundayo just landed in US pharmacies – a once-daily GLP-1 that you can take at any time. Starting at $149/month, the oral weight loss era has officially arrived. (CNN)
The $1.2 Billion Gummy Acquisition. Unilever just paid a reported $1.2 billion for Grüns – the supplement brand that figured out the real barrier to vitamins isn’t cost; it’s that they’re boring. One gummy bear comprises 60+ good-for-you ingredients, with 10 million shipped daily. (Inc.)
Two Weeks Off Your Phone Reverses a Decade of Brain Ageing. A study of 467 people in PNAS Nexus found that a two-week digital detox reversed the cognitive equivalent of ten years of age-related decline, with effects on depression larger than those of antidepressants. All the participants did was block internet on their phones. Even those who cheated still improved. (Washington Post)
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